How often do you crave a delicious cheesy pizza? Have you considered how the craving starts? Let me explain. Everyone is into social media today, and you would have come across food vlogs, ads, videos, etc. The product in the ad, the visualization, initiates the craving for the one viewing it. The same logic applies to sales.
We will discuss in detail how to boost retail sales with impactful lighting tips and tricks. So how does the sales work?
The right lighting impacts retail sales, revenue, profit, etc. The lighting optimizes the shopping experience and appeals to the customer to buy the product.
Here is the outline of lighting tips and tricks and their impact on boosting retail sales.
Boost Retail Sales: Impactful Lighting Tips and Tricks
Make use of Ambient Lighting
Bright Lighting in a store must be used only to highlight the product. It should not make it too dark or even dull.
The general ambient lighting in a retail space may be 20 fc- 40 fc ( fc- footcandle), so the target illuminates on the floor. But at special display, it may also require 100 fc- 500fc. The contrast level completely depends on the product you are presenting.
For an inviting ambiance, use track lighting, wall-mounted fixtures, decorative ceilings, and recessed light. Direct light could be used on the counters or the customer service desks.
This is one of our retail outlet designs for Brand for Less-retail outlet . Located in Aaliya Plaza, Riyadh. Along with the lighting, we have worked on Gypsum Partitions, LED screens, Signanges, MEP Works, etc. This Retail outlet displays the effects of ambient lighting in the retail store. PACE knows the importance of lighting in the retail store
Lighting for unique space
This is the place, where you are highlighting the brands/product names, this is important for an effective retail store design.
This does not come with specifications but completely depends on choice. But the factors to be decided are:
What is the size of the store?
What is the merchandise?
Where does the brand name belong with not much chaos of light around?
Are they attractive in that spot?
This is one of the retail store projects done byPACE for the MAX store, the image displays the importance of highlighting the brand name of the product.
Attention for texture
Texture is responsible for setting the tone. For example, using dark-tone flour colors can be disorienting for the eyes, and the reflection of ceiling light can be distracting.
For highlighting the product, if the lighting is more diffused then the texture of the object is accentuated. The downlights can also create glare.
For comfortable lighting, the light need not be directed over the head, instead hide or discrete the light which makes the product stand out. Make use of uplight, spotlights, and recessed lights, and choose to keep the ambient lighting discreet.
Steve Madden is one of our projects in retail outlets, that displays the importance of texture that is to be used in retail stores for highlighting the product.
Balance for the lighting
A store that uses contrast and bright lighting, tends to disturb the customer’s experience. It can distract the customer and could make them leave the store soon.
Instead, balance the light by using light only to highlight the product in the retail store, otherwise make use of dim light where light is not much needed.
Because accent light helps to draw attention to the product, makes the customer comfortable, and stays longer in the store.
The color temperature for the store must vary from 2700K and 4000K
Make use of Color Temperature, brightness, and high CRI
The higher the CRI (Colour Rendering Index), the more natural the product color appears. CRI plays an important role in displaying the product. Typically a CRI of 95+ is sufficient for a retail store.
When it comes to color temperature, make use of neutral color temperature lighting between 3000 k – 3500k (k- kelvins).
To bring out the product color, use a light source that renders that color well, and this is possible by extending the CRI values.
Get Smart LED Lighting
LED lighting is a popular choice today. They are energy-efficient, long-lasting, and customizable. They last for around 50,000 hours, whereas incandescent bulbs last up to 2000 hours only.
These smart LED Lighting adjust according to the time of the day. By making an IOT lighting system, you can promote the product with different lighting according to the season’s light.
Boost Retail Sales: Impactful Lighting Tips and Tricks – CONCLUSION
It is important to balance the layers of light for a retail space. It is possible to boost retail sales through lighting, making use of focal lighting, adding decorative light to attract the customer’s attention, and paying close attention to color temperature and high CRI light source. Hope the lighting tips and tricks will be impactful to boost your retail sales.
If you are looking for a retail fit-out company in Riyadh, PACE is one the most trusted that has worked with several brands such as Adidas, Max, Centerpoint, etc. Here is the list of companies we have worked with, as we are committed towards quality and client satisfaction.
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